Salmon · Trout · Steelhead · Stripers · Sturgeon

Tackle that rotates, rigs that release, and gear that levels the water.

Bill Shelton has been hand-designing patented trolling rigs and adaptive fishing gear from the West Coast since 1996 — for anglers chasing salmon from Alaska to California, and for anyone who fishes with one arm, from a chair, or anywhere in between.

Patented designs Built-in SS quick-pin Ships from California PayPal / credit cards

Shop trolling rigs See the StrikeFighter →

FBR^™ · Franko Bullet Rotator New pin system

Built for the bite, not the catalog.

Spinning bait heads that rotate anchovy or herring at trolling speed so salmon, halibut, and stripers set the hook themselves.

Colors

Bait sizes

$9+

Per rig

The catalog

Trolling rigs, hand-tuned for rotation.

Each Bullet Rotator™ is a tiny spinning head that mimics a wounded baitfish at trolling speed. Different bait, different rig — same patented rotation.

Trolling · Salmon

FBR™ Standard

For 5–7" anchovy or herring. Salmon, halibut, striper. New stainless quick-pin and adjustable sleeve.

From $9.00 · 9 colors · 2-pack heads available

Pick a color

Trolling · Salmon

FBR™ Large

For 7–9" herring or sardines. Same rotation profile, scaled for big bait. UV, glow, and watermelon finishes.

From $9.50 · Clear, UV, glow, +6

Pick a color

Trolling · Salmon & Trout

SBR™ Shad Bullet Rotator

Predator-fish trolling rig sized for shad. Same rotation principle, different prey profile.

$9.50 · Each

Add to cart

Trolling · Predator fish

MBR™ Minnow Bullet Rotator

For minnow bait. Includes a how-to-bait video and a clip of it pulling in a bass.

$9.50 · Each

Add to cart

Trolling · Trout

GBR™ Grub Bullet Rotator

Built for grub baits. Action video on trout available; rotation animation shows the spin profile.

$9.50 · Each

Add to cart

Accessory

Baitbander™

Pre-loaded rubber band tool — 6 magazine slots, ~50 bands. Tightens rotation and keeps the hook at the tail where salmon strike.

$9.50 · Each

Add to cart

Accessory

Adjustable Sleeves (3-pack)

Extra long sleeves for FBR™ rigs. Cut to size for herring or anchovy.

$5.00 · 3-pack

Add to cart

Hooks

Quick-Out Circle Hooks

Barbless 3/0 and 5/0. Designed to release fast, hook deep where the bite happens.

$5.00 · Each

Pick a size

Terminal tackle

SBD™ Bite Detector

Self-releasing bite indicator with sliding rubber-core weight. Bright color, long-distance visibility. Trout, catfish, stripers.

$5.00 · Each

Add to cart

Adaptive fishing gear

The StrikeFighter™. Fish with one arm. Fish from a chair. Fish on your terms.

The StrikeFighter is a stand-up fighting harness that lets your leg, hip, or upper body do the work of pumping a rod — so a one-arm angler or wheelchair angler can cast, strike, and land fish using standard tackle. No specialty rod required.

One-arm standing model — leg or hip drives the pump motion
Wheelchair sitting model — arm, leg, or upper-body rocking, three ways to pump
Available in left-arm and right-arm configurations
Fits 44" or 52" waist; upper-body strap included on sitting model

See it in action

Pricing

Built one at a time, by Bill.

Standing model

$100

L/R · 44" or 52" waist

Sitting model

$110

Wheelchair · includes upper strap

Featured in testimonials from Larry Staats, Mike Findley, and Art Gonzales Jr.

Catch & release, done right

Two patents built around keeping fish alive.

The Shelton Release™ is a self-releasing trout hook that lets you release a fish without ever touching it. The SFD™ recompresses fish suffering barotrauma by descending them past 30 feet — so deep-water releases actually survive.

Shelton Release™ — $5 SFD™ — $9.50

Shelton Release animation showing self-release

The Shelton Release™ in motion. Animation from the catalog showing how the hook self-releases when the line is pulled.

30ft+

SFD™ descent — re-compresses air bladders, no barotrauma deaths.

No touch

Release™ — release trout without ever handling them.

Bill Shelton Founder, designer, machinist · Bay Area, CA

About Bill

Thirty years of "what if I built that?"

Bill Shelton has been hand-prototyping fishing gear out of California since 1996. Most of his designs hold patents. All of them are sold direct — no middleman, no big-box markup. Talk to Bill, get gear from Bill.

"We hope you enjoyed Shelton Products' pages. If you can't stop and buy anything, then honk your horn, smile, and wave."

📞 510-610-5565 ✉ bill@sheltonproducts.com Mon–Fri · 8a–5p PT

Tackle that rotates, rigs that release, and gear that levels the water.

Built for the bite, not the catalog.

Trolling rigs, hand-tuned for rotation.

FBR™ Standard

FBR™ Large

SBR™ Shad Bullet Rotator

MBR™ Minnow Bullet Rotator

GBR™ Grub Bullet Rotator

Baitbander™

Adjustable Sleeves (3-pack)

Quick-Out Circle Hooks

SBD™ Bite Detector

The StrikeFighter™. Fish with one arm. Fish from a chair. Fish on your terms.

Built one at a time, by Bill.

Two patents built around keeping fish alive.

Thirty years of "what if I built that?"

No bots. No phone tree. Just Bill.

Phone

Email

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